Various environments may pose threats and create weaknesses to successful operations of marketing and communication. Threats may at times be used as opportunities to improve on strategies and operations.
As part of the review process of Communication Strategy, SALGA was engaged on several occasions to assist with incorporation of the Marketing and Branding components in the strategy. Emanating from the engagements, the following were highlighted as issues of importance:
The revised draft integrated marketing and communication strategy which is due for adoption by Council, gives a clear expression of the coat of arms (Logo) which has a tag off line or motto: “Re direla setšhaba”, a Setswana saying that translates to “We work for the nation”. The strategy further highlights our commitment as the municipality to ensure that the community of Moretele Local Municipality lives in a healthy, safe, social and Eco- friendly environment.